The course is designed to introduce the students to: approaches to forecasting, levels of forecasting, determinants of market demands, estimating potentials, developing national economy and industry sales forecasts, developing company and product forecasts. Forecasting sales for established products: sales analysis, single factor method, multiple factor method, time series, input/output analysis, regression analysis. Sales forecasting methods for new products: jury of executive opinion, salesman estimates, survey, panel and market tests. Computer Assisted Forecasting, accuracy of forecast, cases.
- Course Instructor: KASU Admin